How to use the potential of Amazon Brandstore

What is the Amazon Brandstore?

The Amazon Brandstore is your own little shop in the Amazon shopping world. You have the option to design your virtual shop and shop window according to your ideas. To do this, you have an Amazon URL where your brand store can be found. All sellers who are registered in the Amazon Brand Registry, as well as retailers and agencies on Amazon, can use the feature.

Benefits of an Amazon brand store

In your Amazon brand store, you can present your products and brand information without competition. It is therefore worthwhile to invest in the design and thus provide your customers with an upscale buying experience.

Higher click-through rate

With an appealing and user-friendly design, you can increase your click-through rate — meaning that more potential buyers click on your products. That should also be the goal, because in your brand store, you have your target group all to yourself. Instead of clicking between competing products, your potential customers click back and forth between your products and may even find several items that go well together. You can also integrate current promotions and thus set purchase incentives.

Appealing brand presentation

With Amazon Brandstore, you have the opportunity to tell more about yourself and thus convince customers not just of a product, but of your entire brand. From philosophy to story to team: In your Amazon Brand Store, you can present all relevant content that convinces customers of your products and brand, just like on a website.

Google search

An Amazon brand store can also make a website completely superfluous: Google search also crawls Amazon brand stores so that you can be found under suitable keywords. That's why it's worth paying attention to SEO criteria such as keywords when creating. A specialized Amazon agency can help with this.

Advertising campaigns with Sponsored Brands

Another advantage of Amazon Brandstore is that you can use an additional Amazon advertising category to generate external traffic. With Sponsored Brands Ads, the brand store serves as a landing page and presents your target group not just individual products, but your entire product range.

Create an Amazon brand store

As a seller and vendor on Amazon, you can use the Amazon Brandstore at no additional cost. You can manage your store settings from Seller Central. Amazon provides you with a drag-and-drop editor in Store Builder to design your virtual storefront. There, you can create various modules. Various arrangements can be used for images, texts, links, galleries and videos.

The design options are almost limitless. However, an appealing design requires some practice. You can also let a specialized Amazon agency like Faru design your Amazon brand store. We know the various Amazon Brandstore options and ensure that you present yourself in an appealing way.

After the design of your Amazon brand store is complete, it still needs to be submitted to Amazon for review. As a rule, activation is then carried out within 24 hours. Based on the review, it is also worthwhile to hire a professional partner for the design. If texts violate the character limit, images or videos violate the minimum resolution and maximum size, or content violate Amazon guidelines, approval may be delayed.

Structure and components of the Amazon brand store

Amazon offers numerous options for designing the brand store. Different levels can be filled with your content.

Marquee (entry)

This template is perfect for a landing page. With appealing images and short texts, you can present your offer. You can also present your most popular products or current promotions right here.

Showcase (product presentation)

In this area, you can present your products more comprehensively. You can use various forms of content for this purpose, such as texts, images and videos. The Amazon Brand Store also offers the option of creating interactive product worlds in which your products are directly linked. This is particularly useful for interior or fashion products, for example, but can of course also be applied to other product categories.

Product Grid

You can use various product grids to present multiple products in galleries.

Tips for optimizing the Amazon brand store

Once the Amazon brand store has been created, it should not be neglected. You can see how well it is performing via the Stores Insights dashboard. Here are some tips to keep in mind:

• Keep Amazon Brandstore up to date: Amazon says that stores that have been updated in the last 90 days have 21 percent more returning visitors and 35 percent more sales per visitor. It is therefore recommended to regularly adapt the store to seasons and shopping trends. It is also worthwhile to adjust the shop on promotional days such as Prime Day or Cyber Monday/Black Friday.
• Simplify shopping: Are you dissatisfied with the conversion rate of your products? Make things easier for your shop visitors and add product tiles such as “Add to shopping cart” directly into the Amazon brand store to make it a real self-service store. Of course, the product listings themselves should also be checked for improvement potential if there are no sales.
• Optimization for mobile view: Many Amazon customers use the marketplace via app, so your Amazon brand store should definitely be optimized for mobile viewing. This can be checked in the store builder. Of course, it is best to save different images for mobile and desktop versions.

Make full use of the potential of the Amazon brand store with Faru

With Faru, you have a professional Amazon agency at your side to help you create and optimize your Amazon brand store. Our team of former Amazon executives and entrepreneurs who have set up their own online business on Amazon offers you tried and tested expertise.

Amazon Brandstore examples

We have already created an Amazon brand store for numerous customers. See the effect for yourself using our sample projects:

This is how the collaboration with Faru works:

If you decide to have Faru create or optimize your brand store on Amazon, we take a structured approach to achieve optimal results and save your internal resources in the best possible way.

We need this assistance from you:

1. Provision of the required information and materials
2. Amazon account invitation

Here are our next steps:

1. Carrying out analyses
2. Review of the materials provided
3. Development of a store concept
4. After about two weeks of follow-up appointment to discuss the store concept

Based on your feedback, we then start creating a store.

Request professional support for your Amazon brand store from us now!

Do you also want to present your products and brand in an appealing way via an Amazon brand store? We are looking forward to your request!