How to use the potential of Amazon Brandstore
You can use the Amazon Store features to present your brand and products in an appealing way. We explain how to use the full potential of Amazon Brandstore.
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What is the Amazon Brandstore?
The Amazon Brandstore is your own little shop in the Amazon shopping world. You have the option to design your virtual shop and shop window according to your ideas. To do this, you have an Amazon URL where your brand store can be found. All sellers who are registered in the Amazon Brand Registry, as well as retailers and agencies on Amazon, can use the feature.
Benefits of an Amazon brand store
In your Amazon brand store, you can present your products and brand information without competition. It is therefore worthwhile to invest in the design and thus provide your customers with an upscale buying experience.
Higher click-through rate
With an appealing and user-friendly design, you can increase your click-through rate — meaning that more potential buyers click on your products. That should also be the goal, because in your brand store, you have your target group all to yourself. Instead of clicking between competing products, your potential customers click back and forth between your products and may even find several items that go well together. You can also integrate current promotions and thus set purchase incentives.
Appealing brand presentation
With Amazon Brandstore, you have the opportunity to tell more about yourself and thus convince customers not just of a product, but of your entire brand. From philosophy to story to team: In your Amazon Brand Store, you can present all relevant content that convinces customers of your products and brand, just like on a website.
Google search
An Amazon brand store can also make a website completely superfluous: Google search also crawls Amazon brand stores so that you can be found under suitable keywords. That's why it's worth paying attention to SEO criteria such as keywords when creating. A specialized Amazon agency can help with this.
Advertising campaigns with Sponsored Brands
Another advantage of Amazon Brandstore is that you can use an additional Amazon advertising category to generate external traffic. With Sponsored Brands Ads, the brand store serves as a landing page and presents your target group not just individual products, but your entire product range.
Create an Amazon brand store
As a seller and vendor on Amazon, you can use the Amazon Brandstore at no additional cost. You can manage your store settings from Seller Central. Amazon provides you with a drag-and-drop editor in Store Builder to design your virtual storefront. There, you can create various modules. Various arrangements can be used for images, texts, links, galleries and videos.
The design options are almost limitless. However, an appealing design requires some practice. You can also let a specialized Amazon agency like Faru design your Amazon brand store. We know the various Amazon Brandstore options and ensure that you present yourself in an appealing way.
After the design of your Amazon brand store is complete, it still needs to be submitted to Amazon for review. As a rule, activation is then carried out within 24 hours. Based on the review, it is also worthwhile to hire a professional partner for the design. If texts violate the character limit, images or videos violate the minimum resolution and maximum size, or content violate Amazon guidelines, approval may be delayed.
Structure and components of the Amazon brand store
Amazon offers numerous options for designing the brand store. Different levels can be filled with your content.
Marquee (entry)
This template is perfect for a landing page. With appealing images and short texts, you can present your offer. You can also present your most popular products or current promotions right here.
Showcase (product presentation)
In this area, you can present your products more comprehensively. You can use various forms of content for this purpose, such as texts, images and videos. The Amazon Brand Store also offers the option of creating interactive product worlds in which your products are directly linked. This is particularly useful for interior or fashion products, for example, but can of course also be applied to other product categories.
Product Grid
You can use various product grids to present multiple products in galleries.
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The cooperation with FARU, especially with Stefan Lange, is of considerable added value for us at Kleen-Tex. As Finance Director Europe, I pay particular attention to sound analyses and reliable data in order to make sustainable and profitable decisions. FARU lays the foundation for every strategic decision with a precise analysis of the status quo - an approach that provides us as a company with a clear, fact-based basis for decision-making. FARU knows how to point out options for action without anticipating decisions. This is crucial from a financial perspective, as it allows us to evaluate cost-benefit analyses according to our own standards and steer investments in the direction that is most profitable for our business model. FARU and Stefan Lange attach great importance to involving the decision-makers in this process and keeping our individual corporate goals and budgets in mind. Another essential factor is cross-national communication, which Stefan Lange masters excellently. He knows how to communicate precisely and clearly in both German and English while taking cultural nuances into account. This multilingualism and sensitivity ensure smooth coordination processes across national borders and contribute significantly to the efficiency and target achievement of our projects. This collaboration is characterized by a high degree of flexibility - FARU does not follow a standardized approach.
Kleen-Tex Industries GmbH
The cooperation with FARU, especially with Stefan Lange, is of considerable added value for us at Kleen-Tex. As Finance Director Europe, I pay particular attention to sound analyses and reliable data in order to make sustainable and profitable decisions. FARU lays the foundation for every strategic decision with a precise analysis of the status quo - an approach that provides us as a company with a clear, fact-based basis for decision-making. FARU knows how to point out options for action without anticipating decisions. This is crucial from a financial perspective, as it allows us to evaluate cost-benefit analyses according to our own standards and steer investments in the direction that is most profitable for our business model. FARU and Stefan Lange attach great importance to involving the decision-makers in this process and keeping our individual corporate goals and budgets in mind. Another essential factor is cross-national communication, which Stefan Lange masters excellently. He knows how to communicate precisely and clearly in both German and English while taking cultural nuances into account. This multilingualism and sensitivity ensure smooth coordination processes across national borders and contribute significantly to the efficiency and target achievement of our projects. This collaboration is characterized by a high degree of flexibility - FARU does not follow a standardized approach.
Kleen-Tex Industries GmbH
At ritter, we have noticed that the use of the Amazon marketplace by our retailers has increased significantly in recent years. The Amazon platform offers our retailers the opportunity to significantly increase their reach. We support our retail partners by optimizing our content so that our retailers achieve a higher conversion rate and measurably higher traffic leads to more sales. In addition, it is our goal to strengthen the brand identity of our entrepreneur on Amazon through targeted branding. With Faru, we have found a partner who understands the Amazon business — with all its peculiarities. In daily collaboration, you can see that Stefan has been with Amazon from the start and that the entire team has internalized the DNA. I enjoy the trusting cooperation and our — almost blind — common understanding. In my opinion, the Faru team's biggest strength is adapting to the different requirements of your business partners.
ritterwerk GmbH
The FARU approach impresses with an extremely structured and solution-oriented approach. The work is always tailored to the specific needs of the customer and shows a high degree of flexibility, which is particularly advantageous in complex projects. FARU's clear goal orientation and methodology ensure that projects are completed efficiently and on time. Communication is on a high professional level. It is always transparent, clear and effective. Particularly noteworthy is the regular coordination, which ensures that all parties involved are always kept up to date with the same level of information. Misunderstandings are thus avoided and the entire process remains seamless throughout. Stefan shows himself to be an extremely competent and experienced partner. His solution-oriented approach and deep understanding of the individual requirements of customers make him a valuable partner. He acts proactively and brings well-founded, pragmatic solutions to the projects. Working with him is characterized by a high level of professionalism and reliability. Overall, a very good experience that I can only recommend.
Ledkia.com
Through cooperation with FARU, we were able to establish clear structures and know-how so that the Amazon business can be expanded sustainably. The focus of our project was in fact on input factors: 1) selection, 2) availability and 3) price/marketing. FARU's reports gave us new transparency on these factors and the measures that were proposed were immediately comprehensible to us and worked in the end.
BLOMUS GMBH
In collaboration with FARU, we were able to increase our turnover by +260% compared to the previous year. In close cooperation with FARU, we perfected our product availability and content optimization measures led to a 10% better conversion rate. FARU increased traffic by 466% through AMS campaigns. The expansion of our presence in the EU contributed a further +1.668% to growth. We have recently entered the US marketplace with FARU and are looking forward to a strong result!
Baumbad bewässerung oü
FARU's way of working is really impressive. The preparation of appointments is always thorough and the content and analyses of current sales are detailed and clearly presented. Particularly noteworthy at FARU is the factual, constructive and pragmatic communication, which makes cooperation very pleasant and efficient. In addition, Stefan is extremely personable and has impressive expertise — a real asset to our collaboration.
Accentra GmbH & Co. KG
Tips for optimizing the Amazon brand store
Once the Amazon brand store has been created, it should not be neglected. You can see how well it is performing via the Stores Insights dashboard. Here are some tips to keep in mind:
- Keep Amazon Brandstore up to date: Amazon says that stores that have been updated in the last 90 days have 21 percent more returning visitors and 35 percent more sales per visitor. It is therefore recommended to regularly adapt the store to seasons and shopping trends. It is also worthwhile to adjust the shop on promotional days such as Prime Day or Cyber Monday/Black Friday.
- Simplify shopping: Are you dissatisfied with the conversion rate of your products? Make things easier for your shop visitors and add product tiles such as “Add to shopping cart” directly into the Amazon brand store to make it a real self-service store. Of course, the product listings themselves should also be checked for improvement potential if there are no sales.
- Optimization for mobile view: Many Amazon customers use the marketplace via app, so your Amazon brand store should definitely be optimized for mobile viewing. This can be checked in the store builder. Of course, it is best to save different images for mobile and desktop versions.
Make full use of the potential of the Amazon brand store with Faru
With Faru, you have a professional Amazon agency at your side to help you create and optimize your Amazon brand store. Our team of former Amazon executives and entrepreneurs who have set up their own online business on Amazon offers you tried and tested expertise.
Amazon Brandstore examples
We have already created an Amazon brand store for numerous customers. See the effect for yourself using our sample projects:
This is how the collaboration with Faru works:
If you decide to have Faru create or optimize your brand store on Amazon, we take a structured approach to achieve optimal results and save your internal resources in the best possible way.
We need this assistance from you:
- Provision of the required information and materials
- Amazon account invitation
Here are our next steps:
- Carrying out analyses
- Review of the materials provided
- Development of a store concept
- After about two weeks of follow-up appointment to discuss the store concept
Based on your feedback, we then start creating a store.
Request professional support for your Amazon brand store from us now!
Do you also want to present your products and brand in an appealing way via an Amazon brand store? We are looking forward to your request!
Schedule a call with Stefan, marketing specialist. He'll answer any questions.
Make an appointmentPlease contact us!
Interested in an exchange? We are looking forward to your message!
