Faru: Your Amazon seller agency for more success on Amazon
With Amazon, you can start your own online business with just a few clicks. But that's when the work really starts: Only if you succeed in creating visibility for your products will you be successful as a seller on Amazon in the long term. With Faru, you have an Amazon seller agency at your side that helps you optimize your Amazon presence and sell more successfully.
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What is an Amazon seller agency?
As an Amazon seller agency, Faru specializes in helping retailers on Amazon sell more successfully through professional know-how, experience and additional resources.
The biggest challenge for success as an Amazon seller is visibility. Because your products are competing with hundreds of millions of other offers. In order to sell successfully, you must therefore be seen by your target group and convince them to buy with convincing product listings.
An Amazon seller agency will accompany you on your way to this goal. We take a close look at your Amazon presence and identify strengths and deficiencies. Based on this, we develop a tailor-made marketing strategy that enables you to achieve your sales goals. In doing so, we rely on tried and tested measures to improve our positioning in the Amazon ranking and to increase the click-through and conversion rate.
With all measures we take for you, we never lose sight of profitability. The measures we develop are designed for effectiveness and efficiency, because marketing should of course never cost more than it brings in over the long term. That is why we set up a sustainable online marketing strategy for our customers, which makes their business profitable on Amazon in the long term.
Good reasons for support from an Amazon seller agency
You are the experts for your products — we are the experts for sales success on Amazon. Use our expertise to make your Amazon business a success. Here are seven good reasons why support from an Amazon seller agency is worthwhile.
Increasing sales
The goal of all measures is, of course, to profitably increase your sales on Amazon. As an Amazon seller agency, we look at the entire customer journey. In addition to a good ranking in the Amazon search, this also includes convincing product listings that are clicked on and then also convince you to buy. We do not promise short-term sales peaks, but long-term and continuous growth of your brand. In the long term, the costs of advice from our Amazon seller agency are thus amortized by higher sales.
Improving the ranking
Visibility is one of the most important factors for sales success on Amazon. For this reason, we place great priority on a top ranking in our marketing strategy for sellers. Our goal: When Amazon customers search for products like yours, you should be among the first results. As an Amazon agency, we have the skills and tools to analyze and optimize Amazon SEO and adapt the direct and indirect ranking factors in your product listings to the Amazon algorithm.
Targeted advertising campaigns
Advertising campaigns are only worthwhile if you also reach the target group of your products. We design ad and PPC campaigns and target them to specific target groups. As a result, you use your advertising budget more efficiently and create visibility that actually leads to purchases.
Controlling of all measures
Our promise: measures that work. As an Amazon seller agency, this includes detailed controlling that shows how our marketing measures affect your sales. This makes it possible to measure the success of individual measures and you can be sure that your money is being invested efficiently.
Cost efficiency
We build your marketing strategy in such a way that your marketing budget is used wisely. Sellers are often disappointed that their advertising budget does not lead to higher sales at all. By precisely managing advertising campaigns and optimising the most important success factors, we ensure maximum effect with efficient costs. Our goal: That the costs of our service are amortized in the long term.
External expertise instead of in-house capacities
Growing companies in particular often lack the capacity to develop and continuously apply a marketing strategy in addition to product development. An Amazon seller agency provides expertise and creates additional resources without you having to create a permanent position. You can get flexible support from our experienced and competent experts instead of looking for adequate internal staffing for a long and expensive period of time. In this way, you also eliminate the risk of vacation or illness, because thanks to our professional structures, we are there for you at any time.
Long-term success from Amazon
Our mission is to help sellers on Amazon establish themselves on Amazon in the long term with their products and brand. This means that our measures are not only aimed at acquiring new customers, but also aimed at turning your customers into repeat and convincing customers through a professional and precise product presentation.
Faru Amazon Seller Agency: About Us
With Faru, you are choosing a full-service agency for Amazon. We provide you with the appropriate advice and implementation for all sales promotion measures on Amazon in the form of a tailor-made strategy that takes into account your individual needs and goals. Our team consists of former executives at Amazon and entrepreneurs who have built successful brands on Amazon themselves. As a result, the strategies we suggest are guaranteed to be tried and tested in practice and tailored to the needs of Amazon sellers and vendors. Our promise: Our strategies don't just sound good. They are particularly successful in practice.
Our strengths as an Amazon seller agency:
- full-service agency
- Specializing in Amazon Marketing
- Experts with their own Amazon and business experience
- field-proven strategies
- Access to professional tools
- Focus on sustainable growth strategy
- Tracking measures for detailed reporting
- Focus on efficiency of measures
Schedule a call with Stefan, marketing specialist. He'll answer any questions.
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The cooperation with FARU, especially with Stefan Lange, is of considerable added value for us at Kleen-Tex. As Finance Director Europe, I pay particular attention to sound analyses and reliable data in order to make sustainable and profitable decisions. FARU lays the foundation for every strategic decision with a precise analysis of the status quo - an approach that provides us as a company with a clear, fact-based basis for decision-making. FARU knows how to point out options for action without anticipating decisions. This is crucial from a financial perspective, as it allows us to evaluate cost-benefit analyses according to our own standards and steer investments in the direction that is most profitable for our business model. FARU and Stefan Lange attach great importance to involving the decision-makers in this process and keeping our individual corporate goals and budgets in mind. Another essential factor is cross-national communication, which Stefan Lange masters excellently. He knows how to communicate precisely and clearly in both German and English while taking cultural nuances into account. This multilingualism and sensitivity ensure smooth coordination processes across national borders and contribute significantly to the efficiency and target achievement of our projects. This collaboration is characterized by a high degree of flexibility - FARU does not follow a standardized approach.
Kleen-Tex Industries GmbH
The cooperation with FARU, especially with Stefan Lange, is of considerable added value for us at Kleen-Tex. As Finance Director Europe, I pay particular attention to sound analyses and reliable data in order to make sustainable and profitable decisions. FARU lays the foundation for every strategic decision with a precise analysis of the status quo - an approach that provides us as a company with a clear, fact-based basis for decision-making. FARU knows how to point out options for action without anticipating decisions. This is crucial from a financial perspective, as it allows us to evaluate cost-benefit analyses according to our own standards and steer investments in the direction that is most profitable for our business model. FARU and Stefan Lange attach great importance to involving the decision-makers in this process and keeping our individual corporate goals and budgets in mind. Another essential factor is cross-national communication, which Stefan Lange masters excellently. He knows how to communicate precisely and clearly in both German and English while taking cultural nuances into account. This multilingualism and sensitivity ensure smooth coordination processes across national borders and contribute significantly to the efficiency and target achievement of our projects. This collaboration is characterized by a high degree of flexibility - FARU does not follow a standardized approach.
Kleen-Tex Industries GmbH
At ritter, we have noticed that the use of the Amazon marketplace by our retailers has increased significantly in recent years. The Amazon platform offers our retailers the opportunity to significantly increase their reach. We support our retail partners by optimizing our content so that our retailers achieve a higher conversion rate and measurably higher traffic leads to more sales. In addition, it is our goal to strengthen the brand identity of our entrepreneur on Amazon through targeted branding. With Faru, we have found a partner who understands the Amazon business — with all its peculiarities. In daily collaboration, you can see that Stefan has been with Amazon from the start and that the entire team has internalized the DNA. I enjoy the trusting cooperation and our — almost blind — common understanding. In my opinion, the Faru team's biggest strength is adapting to the different requirements of your business partners.
ritterwerk GmbH
The FARU approach impresses with an extremely structured and solution-oriented approach. The work is always tailored to the specific needs of the customer and shows a high degree of flexibility, which is particularly advantageous in complex projects. FARU's clear goal orientation and methodology ensure that projects are completed efficiently and on time. Communication is on a high professional level. It is always transparent, clear and effective. Particularly noteworthy is the regular coordination, which ensures that all parties involved are always kept up to date with the same level of information. Misunderstandings are thus avoided and the entire process remains seamless throughout. Stefan shows himself to be an extremely competent and experienced partner. His solution-oriented approach and deep understanding of the individual requirements of customers make him a valuable partner. He acts proactively and brings well-founded, pragmatic solutions to the projects. Working with him is characterized by a high level of professionalism and reliability. Overall, a very good experience that I can only recommend.
Ledkia.com
Through cooperation with FARU, we were able to establish clear structures and know-how so that the Amazon business can be expanded sustainably. The focus of our project was in fact on input factors: 1) selection, 2) availability and 3) price/marketing. FARU's reports gave us new transparency on these factors and the measures that were proposed were immediately comprehensible to us and worked in the end.
BLOMUS GMBH
In collaboration with FARU, we were able to increase our turnover by +260% compared to the previous year. In close cooperation with FARU, we perfected our product availability and content optimization measures led to a 10% better conversion rate. FARU increased traffic by 466% through AMS campaigns. The expansion of our presence in the EU contributed a further +1.668% to growth. We have recently entered the US marketplace with FARU and are looking forward to a strong result!
Baumbad bewässerung oü
FARU's way of working is really impressive. The preparation of appointments is always thorough and the content and analyses of current sales are detailed and clearly presented. Particularly noteworthy at FARU is the factual, constructive and pragmatic communication, which makes cooperation very pleasant and efficient. In addition, Stefan is extremely personable and has impressive expertise — a real asset to our collaboration.
Accentra GmbH & Co. KG
These sellers already trust Faru
Over 150 projects and over 100 clients with a marketplace turnover of 150 million euros are the result of our work as an Amazon seller agency so far. The following sellers are already satisfied customers and successful with our strategies on Amazon:
Services and services provided by our Amazon seller agency
As a full-service Amazon agency for sellers, we support our customers in all areas of action that are decisive for sales success on Amazon. So the choice is yours: book our all-round carefree package or just the individual services you need.
Amazon SEO
The English abbreviation “SEO” stands for “Search Engine Optimizing”, i.e. search engine optimization. The goal of Amazon SEO is to improve the ranking of product listings. To do this, we optimize your product listings based on the Amazon algorithm's ranking criteria. As an Amazon SEO agency, we carry out an analysis using professional tools and subsequent optimization for you. For example, we include relevant keywords in the product title, bullet points and the backend. By optimizing backend keywords, your products can also be found in different languages. This increases your number of potential buyers.
Amazon Advertising
Amazon allows sellers to run advertising campaigns to increase product visibility. A distinction is made between Amazon Ads Sponsored Products, Sponsored Brands and Sponsored Display.
Sponsored products campaigns aim to promote individual products. If you have already created your own store, a Sponsored Brands campaign is also an option. In addition, there are Amazon Lightning Deals, for which sellers can book a slot in which their product is prominently presented in the Lightning Deals category at a promotional price. With Amazon, you can also book classic advertisements outside the online marketplace, the so-called Sponsored Display Ads.
As an Amazon seller agency, we help you choose the right campaign type for your goals and target group-specific targeting. Our advertising service also includes optimising the product listing so that your products are not only clicked but also bought.
Amazon PPC
PPC campaigns (PPC = pay per click) are another way to display advertisements for your products particularly efficiently. You only pay for the ad if it also results in a click on the offer. You can let us professionally create and manage the PPC campaign.
content marketing
On Amazon, too, it counts: Content is king. It's not enough to simply invest money in ads. For a holistic marketing concept, a content strategy must also be developed. This is because optimized content in the product listing and an appealing presentation through convincing texts and appealing images and videos increase the chance that visitors to the product page actually finally click on “buy”. Optimized content is also rated positively by Amazon in terms of ranking. Let us professionally create content and use Amazon A+ content, for example.
Fulfillment by Amazon (FBA)
With Fulfillment by Amazon (FBA), you can easily scale your online business by having storage and shipping handled by Amazon. We will advise you on how to set up an efficient FBA process. To do this, we look at your internal processes and analyze whether Amazon FBA is a sensible next step for you to grow your business. We will then help you set up the service.
Amazon advice
We're taking your Amazon business to the next level. You can also make use of the expertise of our Amazon seller agency in the form of individual advice and sparring. In it, we analyze your status quo and help you grow your Amazon business. If you're just starting out on Amazon, we'll introduce you to specialist terminology — from A+ Content to Amazon Buy Box to Seller Central — and help you avoid typical beginner mistakes with our strategic advice.
This is how we proceed:
When you choose our Amazon seller agency, we support you with all our knowledge, experience and passion for marketing for more success on Amazon.
1. Inventory and goal definition
Instead of blueprints, we provide you with individual marketing strategies. At the start of the collaboration, we therefore analyse your status quo in detail and define your goals together with you in order to plan further marketing measures in a targeted manner.
2. Planning and implementation of measures
After taking stock, we select the right strategies and measures from our portfolio to help you achieve your goals. Depending on the desired service package, this includes, for example, the design and management of ad campaigns or the optimization of product listings.
3. Controlling and Reporting
Success is no accident. That is why controlling and reporting are part of our service package. We track the success of our measures and visualize effects and costs for you in reports. This allows you to track the output of our measures at any time and see how they affect your sales.
Arrange a free initial consultation now!
We are looking forward to supporting you too with our benefits and services! Simply arrange a free initial consultation and find out more about how you can successfully set up your Amazon business with us. You will then receive an individual offer from us for further cooperation.
Schedule a call with Stefan, marketing specialist. He'll answer any questions.
Make an appointmentPlease contact us!
Interested in an exchange? We are looking forward to your message!
