Targeted optimization of the logistics strategy led to an availability rate of > 97% in times of corona

By implementing a hybrid strategy during the Corona crisis 1) the overall vendor sales decline of around -34.1% on average was reduced to an average of -18.5% (April vs. March) and 2) the average Amazon bestseller rankings were improved by an average of +11.5% as a result of the optimizations.

Since around the beginning of May, Amazon has been ordering regularly again and as a result of the measures mentioned above, sales in May rose by around 62.4% (May vs. April).

In the period March — April, Faru was able to see that Amazon had stopped ordering selected items. This has led to an average increase in the RepOoS% (non-availability rate) of +730bps.