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How can I make a difficult economic situation positive for myself? The Nivion Case

faru client

PRODUCT

SALES CHANNELS

SET-UP

faru SUPPORT

Was wir gemacht haben

  • Product range adjustment: Focus on profitable items.
  • Availability analysis: Optimizing internal forecasts to avoid overstocks and OOS.
  • Advertising campaigns: Away from ACOS optimization towards a differentiated marketing mix: Branding, deals and sales in equal measure.
  • New calculation of the marketing budget every month, based on profitability input.
  • Renegotiation of payment terms with manufacturers.

Faru Ansatz

  • Preparation of routines and reports. Weekly checks vs. goal.
  • 100% understanding of the cost structure and logistical conditions
  • Looking at advertising campaigns strategically: Marketing mix stands for pure key figure optimization

Ergebnis

+41.6%
YoY sales growth
+26,9%
EBIT YoY
+131%
ROAS YoY

Ergebnis

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