By integrating relevant, generic keywords into the campaign structure, campaign revenue increased by around +32.7% on average in the period April compared to March 2020 and reduced ACoS by -671bps. As early as February, Faru was able to see falling competition on isolated, generic keywords. Since Amazon's restrictions on its own logistics (around mid-March), this trend has increased significantly again. The reasons for this can be varied (e.g.: availability problems) and therefore difficult to define in detail.
As part of the restrictions in Amazon's own logistics, Faru was able to determine that competition on relevant generic keywords had fallen. Faru took advantage of this situation and reintegrated keywords, which were switched off in January for economic reasons, into the campaigns.
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