Selling worldwide with Amazon: Faru helps you do it

Reasons to sell globally with Amazon

There are 200 million Prime members and several hundred million customers worldwide who use Amazon to purchase products online. If you manage to tap into this huge market, you can enter new revenue streams with your online business. This is because national markets have limited sales potential, which can be quickly exhausted, especially for niche products, despite a strong Amazon presence. In this case, it is necessary to take the next step and sell globally on Amazon.

There are also major differences between the individual national markets. Sometimes or permanently, your product may even perform more successfully on international markets than on the domestic market. For example, a snowless winter in Germany can have a negative impact on the sale of ski equipment. The turnover fluctuation is less pronounced if you are also present in other countries.

Unlike other (online) retailers, expanding with Amazon is relatively easy: They can draw on Amazon's existing global structures. The customer experience, marketing tools, and software remain the same. With Amazon FBA and the service provider network, you can also use Amazon's fulfillment service abroad and do not have to set up a new logistics and shipping infrastructure. This eliminates the time-consuming search for local partners and selling worldwide with Amazon is in many cases up to 90 percent cheaper than a standard expansion. You can therefore open up new markets particularly quickly and cheaply when you sell worldwide with Amazon.

Sell worldwide with Amazon — all benefits at a glance:

• more sales markets and higher sales potential
• more independence from national trends and turnover fluctuations
• Use of well-known Amazon infrastructure
• cheap and easy processing possible via Amazon FBA
• no local partners required

Challenges of selling globally with Amazon

The potential to sell globally with Amazon is huge. Of course, there are also challenges and hurdles that must be overcome when using Amazon Global Selling. A well-thought-out internationalization strategy is therefore also recommended for Amazon retailers.

First of all, it should be borne in mind that Amazon marketing strategies that work in Germany cannot be adopted 1:1 for the international market. You shouldn't leave translations to Amazon Translation Service alone, as they only do a rudimentary translation. There are also regional and cultural differences in buying and searching behavior. Amazon itself unfortunately only gives its sellers and vendors a very limited insight into the demographic data of their target groups. Therefore, an external analysis by a specialized Amazon marketing agency such as Faru is extremely helpful to get a better insight into your own target group.

Ultimately, a larger sales market not only increases potential customers, but also real competitors. In order to achieve visibility and sales success with your own products, it is therefore not enough just to be good. They must consistently deliver strong sales figures and a compelling customer experience to achieve high rankings in the Amazon algorithm. In addition, product prices change independently of each other on the various international markets, meaning that comprehensive price monitoring is necessary to remain competitive. You shouldn't rely on the Amazon currency converter alone, as you often get off worse than the official exchange rate.

As part of an internationalization strategy, you should therefore be prepared to expand appropriate internal structures and plan more budget for marketing. It makes sense to bring professional external expertise on board, at least for the initial phase, in order to avoid typical mistakes made by beginners and to approach the internationalization process in a structured manner right from the start.

How Faru helps you sell successfully on Amazon worldwide

Faru has already helped numerous sellers and vendors sell successfully worldwide with Amazon. If you too are thinking about internationalizing your Amazon business, we are here to help you with our expertise and experience.

We would be happy to prepare an individual Faru internalization checklist for you, which covers all administrative, strategic and logistical tasks as part of an internationalization strategy. We will also provide you with individual advice on frequently asked questions about international sales on Amazon. In addition, you can of course also use the services of our Amazon agency to optimize your product listings and your Amazon presence for international markets.

Amazon FBA

With Amazon FBA, you can have Amazon handle storage and shipping for your products. This is particularly helpful if you sell globally with Amazon, as you don't have to set up structures in each individual country or an international or European shipping network. Amazon does that for you. Faru helps you make profitable use of Amazon FBA and set up the service for international sales. We are also happy to advise you on the correct application for a sales tax identification number.

Amazon SEO

Search engine optimization (SEO for Amazon) is one of the most important levers for your products to be visible on the Amazon Marketplace. Because only when your products are ranked high in the Amazon search will you reach your potential buyers. In particular, keywords that are built into the product title, keywords in bullet points and backend keywords have an influence on the Amazon ranking. Although the latter can be used to store keywords in several languages, keyword optimization of the product listing for the respective marketplace sites is recommended. We support you with professional tools in researching the relevant keywords and are happy to optimize your product listings for the respective marketplace country.

marketing campaigns

A larger sales market means more competition. That is why you should also set up your marketing strategy internationally if you sell worldwide with Amazon. The good news: The tools, such as Sponsored Products, Sponsored Brands and special deal categories, are also available on international markets. We help you to create campaigns via Seller Central and to target specific target groups by analyzing your potential target group for you.

Amazon Brandstore

With Amazon Brandstore, you can set up your own small loading lines in the Amazon shopping world — with the advantage that buyers from all over the world pass by. Faru creates and designs your brand store for you. We know the almost unlimited design options of the Amazon Brandstore and ensure that you present yourself in an appealing way. In doing so, we also ensure that your brand store complies with Amazon guidelines and optimize the store for the respective international sales markets.

Faru: Strategic and operational support for Amazon sellers and vendors

Faru is a boutique Amazon agency that specializes in providing sellers and vendors with strategic and operational support on Amazon. Our team of former Amazon executives and entrepreneurs who have built successful brands on Amazon themselves combines more than 40 years of Amazon experience. This enables us to offer our clients tailor-made and field-proven solutions for every phase of their Amazon business. More than 150 projects from over 100 clients with a marketplace turnover of over 150 million euros are proof of our experience.

Our goal for you is sustainable growth on Amazon by using our resources to help you successfully set up an Amazon strategy, but also by giving you the knowledge to implement the decisive measures yourself in the long term.

Sell globally on Amazon: Let Faru help you

Do you want to internationalize your Amazon business? Our manager for strategic projects, Florian Horst, will be happy to talk to you about how you can successfully sell worldwide via Amazon with Faru. You can reach him via email at fh@faru.services and by telephone on +49 (0) 176 57 777 453. We look forward to hearing from you!