Selling worldwide with Amazon: Faru helps you do it
Amazon gives you the opportunity to sell your products worldwide. To be successful in global competition, you must differentiate yourself from your competitors and optimize your product listings and Amazon shop so that you are visible and convincing. Faru supports sellers and vendors who want to successfully sell their products on Amazon worldwide.
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Reasons to sell globally with Amazon
There are 200 million Prime members and several hundred million customers worldwide who use Amazon to purchase products online. If you manage to tap into this huge market, you can enter new revenue streams with your online business. This is because national markets have limited sales potential, which can be quickly exhausted, especially for niche products, despite a strong Amazon presence. In this case, it is necessary to take the next step and sell globally on Amazon.
There are also major differences between the individual national markets. Sometimes or permanently, your product may even perform more successfully on international markets than on the domestic market. For example, a snowless winter in Germany can have a negative impact on the sale of ski equipment. The turnover fluctuation is less pronounced if you are also present in other countries.
Unlike other (online) retailers, expanding with Amazon is relatively easy: They can draw on Amazon's existing global structures. The customer experience, marketing tools, and software remain the same. With Amazon FBA and the service provider network, you can also use Amazon's fulfillment service abroad and do not have to set up a new logistics and shipping infrastructure. This eliminates the time-consuming search for local partners and selling worldwide with Amazon is in many cases up to 90 percent cheaper than a standard expansion. You can therefore open up new markets particularly quickly and cheaply when you sell worldwide with Amazon.
Sell worldwide with Amazon — all benefits at a glance:
- more sales markets and higher sales potential
- more independence from national trends and turnover fluctuations
- Use of well-known Amazon infrastructure
- cheap and easy processing possible via Amazon FBA
- no local partners required
Challenges of selling globally with Amazon
The potential to sell globally with Amazon is huge. Of course, there are also challenges and hurdles that must be overcome when using Amazon Global Selling. A well-thought-out internationalization strategy is therefore also recommended for Amazon retailers.
First of all, it should be borne in mind that Amazon marketing strategies that work in Germany cannot be adopted 1:1 for the international market. You shouldn't leave translations to Amazon Translation Service alone, as they only do a rudimentary translation. There are also regional and cultural differences in buying and searching behavior. Amazon itself unfortunately only gives its sellers and vendors a very limited insight into the demographic data of their target groups. Therefore, an external analysis by a specialized Amazon marketing agency such as Faru is extremely helpful to get a better insight into your own target group.
Ultimately, a larger sales market not only increases potential customers, but also real competitors. In order to achieve visibility and sales success with your own products, it is therefore not enough just to be good. They must consistently deliver strong sales figures and a compelling customer experience to achieve high rankings in the Amazon algorithm. In addition, product prices change independently of each other on the various international markets, meaning that comprehensive price monitoring is necessary to remain competitive. You shouldn't rely on the Amazon currency converter alone, as you often get off worse than the official exchange rate.
As part of an internationalization strategy, you should therefore be prepared to expand appropriate internal structures and plan more budget for marketing. It makes sense to bring professional external expertise on board, at least for the initial phase, in order to avoid typical mistakes made by beginners and to approach the internationalization process in a structured manner right from the start.
Schedule a call with Stefan, marketing specialist. He'll answer any questions.
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The cooperation with FARU, especially with Stefan Lange, is of considerable added value for us at Kleen-Tex. As Finance Director Europe, I pay particular attention to sound analyses and reliable data in order to make sustainable and profitable decisions. FARU lays the foundation for every strategic decision with a precise analysis of the status quo - an approach that provides us as a company with a clear, fact-based basis for decision-making. FARU knows how to point out options for action without anticipating decisions. This is crucial from a financial perspective, as it allows us to evaluate cost-benefit analyses according to our own standards and steer investments in the direction that is most profitable for our business model. FARU and Stefan Lange attach great importance to involving the decision-makers in this process and keeping our individual corporate goals and budgets in mind. Another essential factor is cross-national communication, which Stefan Lange masters excellently. He knows how to communicate precisely and clearly in both German and English while taking cultural nuances into account. This multilingualism and sensitivity ensure smooth coordination processes across national borders and contribute significantly to the efficiency and target achievement of our projects. This collaboration is characterized by a high degree of flexibility - FARU does not follow a standardized approach.
Kleen-Tex Industries GmbH
The cooperation with FARU, especially with Stefan Lange, is of considerable added value for us at Kleen-Tex. As Finance Director Europe, I pay particular attention to sound analyses and reliable data in order to make sustainable and profitable decisions. FARU lays the foundation for every strategic decision with a precise analysis of the status quo - an approach that provides us as a company with a clear, fact-based basis for decision-making. FARU knows how to point out options for action without anticipating decisions. This is crucial from a financial perspective, as it allows us to evaluate cost-benefit analyses according to our own standards and steer investments in the direction that is most profitable for our business model. FARU and Stefan Lange attach great importance to involving the decision-makers in this process and keeping our individual corporate goals and budgets in mind. Another essential factor is cross-national communication, which Stefan Lange masters excellently. He knows how to communicate precisely and clearly in both German and English while taking cultural nuances into account. This multilingualism and sensitivity ensure smooth coordination processes across national borders and contribute significantly to the efficiency and target achievement of our projects. This collaboration is characterized by a high degree of flexibility - FARU does not follow a standardized approach.
Kleen-Tex Industries GmbH
At ritter, we have noticed that the use of the Amazon marketplace by our retailers has increased significantly in recent years. The Amazon platform offers our retailers the opportunity to significantly increase their reach. We support our retail partners by optimizing our content so that our retailers achieve a higher conversion rate and measurably higher traffic leads to more sales. In addition, it is our goal to strengthen the brand identity of our entrepreneur on Amazon through targeted branding. With Faru, we have found a partner who understands the Amazon business — with all its peculiarities. In daily collaboration, you can see that Stefan has been with Amazon from the start and that the entire team has internalized the DNA. I enjoy the trusting cooperation and our — almost blind — common understanding. In my opinion, the Faru team's biggest strength is adapting to the different requirements of your business partners.
ritterwerk GmbH
The FARU approach impresses with an extremely structured and solution-oriented approach. The work is always tailored to the specific needs of the customer and shows a high degree of flexibility, which is particularly advantageous in complex projects. FARU's clear goal orientation and methodology ensure that projects are completed efficiently and on time. Communication is on a high professional level. It is always transparent, clear and effective. Particularly noteworthy is the regular coordination, which ensures that all parties involved are always kept up to date with the same level of information. Misunderstandings are thus avoided and the entire process remains seamless throughout. Stefan shows himself to be an extremely competent and experienced partner. His solution-oriented approach and deep understanding of the individual requirements of customers make him a valuable partner. He acts proactively and brings well-founded, pragmatic solutions to the projects. Working with him is characterized by a high level of professionalism and reliability. Overall, a very good experience that I can only recommend.
Ledkia.com
Through cooperation with FARU, we were able to establish clear structures and know-how so that the Amazon business can be expanded sustainably. The focus of our project was in fact on input factors: 1) selection, 2) availability and 3) price/marketing. FARU's reports gave us new transparency on these factors and the measures that were proposed were immediately comprehensible to us and worked in the end.
BLOMUS GMBH
In collaboration with FARU, we were able to increase our turnover by +260% compared to the previous year. In close cooperation with FARU, we perfected our product availability and content optimization measures led to a 10% better conversion rate. FARU increased traffic by 466% through AMS campaigns. The expansion of our presence in the EU contributed a further +1.668% to growth. We have recently entered the US marketplace with FARU and are looking forward to a strong result!
Baumbad bewässerung oü
FARU's way of working is really impressive. The preparation of appointments is always thorough and the content and analyses of current sales are detailed and clearly presented. Particularly noteworthy at FARU is the factual, constructive and pragmatic communication, which makes cooperation very pleasant and efficient. In addition, Stefan is extremely personable and has impressive expertise — a real asset to our collaboration.
Accentra GmbH & Co. KG
How Faru helps you sell successfully on Amazon worldwide
Faru has already helped numerous sellers and vendors sell successfully worldwide with Amazon. If you too are thinking about internationalizing your Amazon business, we are here to help you with our expertise and experience.
We would be happy to prepare an individual Faru internalization checklist for you, which covers all administrative, strategic and logistical tasks as part of an internationalization strategy. We will also provide you with individual advice on frequently asked questions about international sales on Amazon. In addition, you can of course also use the services of our Amazon agency to optimize your product listings and your Amazon presence for international markets.
Amazon FBA
With Amazon FBA, you can have Amazon handle storage and shipping for your products. This is particularly helpful if you sell globally with Amazon, as you don't have to set up structures in each individual country or an international or European shipping network. Amazon does that for you. Faru helps you make profitable use of Amazon FBA and set up the service for international sales. We are also happy to advise you on the correct application for a sales tax identification number.
Amazon SEO
Search engine optimization (SEO for Amazon) is one of the most important levers for your products to be visible on the Amazon Marketplace. Because only when your products are ranked high in the Amazon search will you reach your potential buyers. In particular, keywords that are built into the product title, keywords in bullet points and backend keywords have an influence on the Amazon ranking. Although the latter can be used to store keywords in several languages, keyword optimization of the product listing for the respective marketplace sites is recommended. We support you with professional tools in researching the relevant keywords and are happy to optimize your product listings for the respective marketplace country.
marketing campaigns
A larger sales market means more competition. That is why you should also set up your marketing strategy internationally if you sell worldwide with Amazon. The good news: The tools, such as Sponsored Products, Sponsored Brands and special deal categories, are also available on international markets. We help you to create campaigns via Seller Central and to target specific target groups by analyzing your potential target group for you.
Amazon Brandstore
With Amazon Brandstore, you can set up your own small loading lines in the Amazon shopping world — with the advantage that buyers from all over the world pass by. Faru creates and designs your brand store for you. We know the almost unlimited design options of the Amazon Brandstore and ensure that you present yourself in an appealing way. In doing so, we also ensure that your brand store complies with Amazon guidelines and optimize the store for the respective international sales markets.
Faru: Strategic and operational support for Amazon sellers and vendors
Faru is a boutique Amazon agency that specializes in providing sellers and vendors with strategic and operational support on Amazon. Our team of former Amazon executives and entrepreneurs who have built successful brands on Amazon themselves combines more than 40 years of Amazon experience. This enables us to offer our clients tailor-made and field-proven solutions for every phase of their Amazon business. More than 150 projects from over 100 clients with a marketplace turnover of over 150 million euros are proof of our experience.
Our goal for you is sustainable growth on Amazon by using our resources to help you successfully set up an Amazon strategy, but also by giving you the knowledge to implement the decisive measures yourself in the long term.
Sell globally on Amazon: Let Faru help you
Do you want to internationalize your Amazon business? Our manager for strategic projects, Florian Horst, will be happy to talk to you about how you can successfully sell worldwide via Amazon with Faru. You can reach him via email at fh@faru.services and by telephone on +49 (0) 176 57 777 453. We look forward to hearing from you!
Schedule a call with Stefan, marketing specialist. He'll answer any questions.
Make an appointmentPlease contact us!
Interested in an exchange? We are looking forward to your message!
