The cooperation with FARU, especially with Stefan Lange, is of considerable added value for us at Kleen-Tex. As Finance Director Europe, I pay particular attention to sound analyses and reliable data in order to make sustainable and profitable decisions. FARU lays the foundation for every strategic decision with a precise analysis of the status quo - an approach that provides us as a company with a clear, fact-based basis for decision-making. FARU knows how to point out options for action without anticipating decisions. This is crucial from a financial perspective, as it allows us to evaluate cost-benefit analyses according to our own standards and steer investments in the direction that is most profitable for our business model. FARU and Stefan Lange attach great importance to involving the decision-makers in this process and keeping our individual corporate goals and budgets in mind. Another essential factor is cross-national communication, which Stefan Lange masters excellently. He knows how to communicate precisely and clearly in both German and English while taking cultural nuances into account. This multilingualism and sensitivity ensure smooth coordination processes across national borders and contribute significantly to the efficiency and target achievement of our projects. This collaboration is characterized by a high degree of flexibility - FARU does not follow a standardized approach.

At ritter, we have noticed that the use of the Amazon marketplace by our retailers has increased significantly in recent years. The Amazon platform offers our retailers the opportunity to significantly increase their reach. We support our retail partners by optimizing our content so that our retailers achieve a higher conversion rate and measurably higher traffic leads to more sales. In addition, it is our goal to strengthen the brand identity of our entrepreneur on Amazon through targeted branding. With Faru, we have found a partner who understands the Amazon business — with all its peculiarities. In daily collaboration, you can see that Stefan has been with Amazon from the start and that the entire team has internalized the DNA. I enjoy the trusting cooperation and our — almost blind — common understanding. In my opinion, the Faru team's biggest strength is adapting to the different requirements of your business partners.

The FARU approach impresses with an extremely structured and solution-oriented approach. The work is always tailored to the specific needs of the customer and shows a high degree of flexibility, which is particularly advantageous in complex projects. FARU's clear goal orientation and methodology ensure that projects are completed efficiently and on time. Communication is on a high professional level. It is always transparent, clear and effective. Particularly noteworthy is the regular coordination, which ensures that all parties involved are always kept up to date with the same level of information. Misunderstandings are thus avoided and the entire process remains seamless throughout. Stefan shows himself to be an extremely competent and experienced partner. His solution-oriented approach and deep understanding of the individual requirements of customers make him a valuable partner. He acts proactively and brings well-founded, pragmatic solutions to the projects. Working with him is characterized by a high level of professionalism and reliability. Overall, a very good experience that I can only recommend.

Through cooperation with FARU, we were able to establish clear structures and know-how so that the Amazon business can be expanded sustainably. The focus of our project was in fact on input factors: 1) selection, 2) availability and 3) price/marketing. FARU's reports gave us new transparency on these factors and the measures that were proposed were immediately comprehensible to us and worked in the end.

In collaboration with FARU, we were able to increase our turnover by +260% compared to the previous year. In close cooperation with FARU, we perfected our product availability and content optimization measures led to a 10% better conversion rate. FARU increased traffic by 466% through AMS campaigns. The expansion of our presence in the EU contributed a further +1.668% to growth. We have recently entered the US marketplace with FARU and are looking forward to a strong result!

FARU's way of working is really impressive. The preparation of appointments is always thorough and the content and analyses of current sales are detailed and clearly presented. Particularly noteworthy at FARU is the factual, constructive and pragmatic communication, which makes cooperation very pleasant and efficient. In addition, Stefan is extremely personable and has impressive expertise — a real asset to our collaboration.